Custom & Unique Identity
A comprehensive brand identity project focusing on creating a distinct visual language that resonates with the target audience while maintaining professional versatility.
The Challenge
The main challenge was to create a unique identity that stands out in a crowded market while maintaining a professional and trustworthy appeal. The client, a local tech startup, struggled with an outdated logo that looked like a construction firm. They needed a modern, tech-focused look to attract younger investors.
The Solution
We developed a dynamic visual system based on circuit-board inspired geometric shapes and a neon-digital color palette to signal innovation. This approach allows for flexibility across various media while maintaining strong brand recognition.
Deliverables
Graphic Designer
1-2 Days
2025